The good thing with leads is that you can always buy them in bulk. The larger the quantity, the more affordable each will be. Of course, it’s still prudent to start with a small sample, but once you’re aware of the predictable conversion rate, you can go about scaling the volume depending on the ROI you’re getting. The cost compared to the resources you will save makes shopping leads a valuable option for many businesses.
Spare the time your sales team could have spent cold calling and developing those leads. Buying leads saves the time you can use to concentrate on transforming and expanding your business.
Though high-quality prospects will not always guarantee a sale, they certainly make the conversion much more likely. When you buy leads, you start from a place further down the purchase route than if you were making cold calls, so the chances of conversion are higher.
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