Content Is king and not just for SEO reasons. First off, visitors are arriving at your website site looking for information, give them the information they are looking for and they’ll come back looking for more. Second, the more content attached to a site the more exposure it will have on the Internet.
Before starting to compile your content on a website think about the different categories that can be covered. Think about how these different categories can be expanded in the future while still remaining focused on the niche theme.
Once a list of categories has been made remove the SEO hat and start writing content for the visitor, a mistake most SEO people make. Search Engine’s, like Google, do need to determine the relevancy of a page and it can be done without stuffing content full of keywords. Read your content out loud, does it make sense to you and others?