Marketing is a crucial step that succeeds product development. The businesses with the highest sales are not those with the best products, but those with the best marketing strategies. This article gives you a detailed discussion on five marketing strategies that you can deploy in your business. Before diving into the strategies, consider the factors; budget, timeline, intention, and target customers. Probing on these factors will assist you in deploying the most appropriate marketing strategies.
Content marketing is an economical yet effective strategy. Creating informative content through social media platforms communicates a subtle message to customers that you are not solely intending on selling but on educating them as well. Content marketing enforces that element of trust between you and your customer. They learn to lean on you for consultation.
You can create audio, photo, video, or text contents depending on the social media channels you wish to use. Instagram, for instance, is appropriate for photos and videos, Google works for text while YouTube is excellent for videos. Content marketing focuses long term and needs to be progressively consistent. The essence of this marketing strategy is to drive traffic to your networking channels. Search Engine Optimization ( SEO ) will prove useful in driving quality and quantity traffic to your content.
Social Network Ads
Research by Nielson Social depicted that consumers are spending a significant proportion of their online time in social networks. A good social network ad will exponentially create or enforce brand awareness within a short time. Conduct research on where your target consumers spend most of their time to precisely decide which social networks to use.
A social network ad will lead traffic to your profile or website during which your proposed value will convert a lead generation to a sale. Social networks like Pinterest, Facebook and Instagram enable you to target the precise customers likely to purchase your products by tracking their behaviour and online activity.
Google My Business (GMB) Listing
Google rank worldwide as the best search engine. Having a Google My Business account will create awareness of your business to users who might be searching for products or services related to your business. GMB listing presents your business on all Google platforms.
Customize your profile to communicate the value propositions offered by your business. You can measure the effectiveness of your GMB listing by conducting a lead gen analysis on your GMB profile.
Google Adwords is a paid advertising strategy that is competitive but effective in lead generation for your business. It is one of the PPC services (Pay-per-click)offered by Google to market your products. Google Adwords is cost-effective because you only pay when the ad gets clicked. However, the valuable space for Google Ads PPC services is limited hence businesses bid for ad placement. The winning bids are those with the highest quality score and CPC (cost per click).
Google has an algorithm that rates the quality score of the ad using the metrics of relevance, (CTR) click-through rate and quality of your business’s landing page. The higher the score, the lower the cost. Google analyses the keywords in a search and uses a crawler to find content relevant to the search. Employing SEO strategies to select the keywords will get your business at the forefront of your target customer.
Email marketing can convert lead gen to a sale and is excellent for customer retention. This marketing strategy requires little to no capital. Request your customer to accord you with their email address by providing value, which can be in the form of information, gift vouchers or rewards. Poaching of potential customers’ email addresses is unlawful and violates their privacy.
Couple up your quality products with one of these marketing strategies and observe your sales skyrocket.