SEO is an abbreviation for Search Engine Optimisation, which essentially is the process we take to increase your websites organic visibility. People use search engines to find information on the Internet. The typical search engines are Google, Yahoo, and Bing. Businesses have begun to use SEO to market themselves through the web. Companies use articles to advertise themselves on search engines and to try to gain a higher page rank, so as to gather more traffic to their sites. By placing certain keywords within your article, you have a greater chance of getting a higher page rank on search engines.

SEO involves numerous stages including link-building, content creation, and keyword optimisation.  These combined make a signal to Google on how trustworthy and relevant your website is, therefore ranking it higher to searchers. The end goal for SEO is to increase your website visibility and visitors, therefore generating more leads and converting more sales.